Introduction to e-Business: Management and Strategy

Introduction to e-Business: Management and Strategy

by Colin Combe (Author)


An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form



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More Information

Format: Paperback
Pages: 320
Publisher: A Butterworth-Heinemann Title
Published: 17 Feb 2006

ISBN 10: 0750667311
ISBN 13: 9780750667319