Marketing Through Search Optimization: How to be found on the web

Marketing Through Search Optimization: How to be found on the web

by Alex Michael (Author), Ben Salter (Author)

Synopsis

Search engine placement has become a key task for those engaged in website marketing because: good positioning in search engines/directories dramatically increases visitor traffic; optimizing search engine ranking is the most important and cost effective way of marketing a website; customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book, there are numerous real case studies and tips to help the marketer build a world class web presence. It explains why and how marketers can and must optimize sites for searchability from the outset. It describes how to optimize, for both local and international users. It uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings.

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More Information

Format: Paperback
Pages: 264
Publisher: Butterworth-Heinemann
Published: 01 Aug 2003

ISBN 10: 0750659793
ISBN 13: 9780750659796
Book Overview: * Explains why and how marketers can and must optimize sites for searchability from the outset * Describes how to optimize, for both local and international users * Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

Author Bio
Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International. Information Architect, Sprite Interactive.