Develop Your Marketing Skills - Creating Success series: 63

Develop Your Marketing Skills - Creating Success series: 63

by NeilRichardson (Author), RuthMGosnay (Author)


It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. With busy, fast paced lives, professionals often find that they don't have time to get to grips with the basics. "Develop Your Marketing Skills" is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, "Develop Your Marketing Skills" is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or indeed run their own business.


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More Information

Format: Paperback
Pages: 176
Publisher: Kogan Page
Published: 03 Oct 2008

ISBN 10: 0749453958
ISBN 13: 9780749453954
Book Overview: Part of the high profile, best-selling Creating Success series with extensive advertising coverage in the Sunday Times Series translated into 25 languages with over 500,000 copies sold Covers issues that are at the cutting-edge of marketing practice such as sustainability and e-marketing Point of sale material available - bookmarks, posters, show cards.

Author Bio
Ruth Gosnay has been a Senior Lecturer in Marketing for 8 years. She has extensive experience of working for household names in various marketing roles. Neil Richardson is a marketing lecturer at Leeds Business School and is actively involved in marketing research. He has a wealth of private sector experience.