How to Understand Business Finance - Creating Success series: 51

How to Understand Business Finance - Creating Success series: 51

by Bob Cinnamon (Author), Brian Helweg - Larsen (Author)

Synopsis

'Explains accounting to the self-employed and small firms' - "Observer". 'The book is based on a highly visual and participative training event that brings the subject to life' - "Accountancy Age". The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. "How to Understand Business Finance" is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; and, financial measures for improving business performance, and much more.

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More Information

Format: Paperback
Pages: 148
Edition: illustrated edition
Publisher: Kogan Page
Published: 03 May 2006

ISBN 10: 0749446684
ISBN 13: 9780749446680
Book Overview: Explains the basics of business finance Includes a glossary of financial terms Ideal for students and managers alike Supported by frequent advertising in The Sunday Times

Media Reviews
Explains accounting to the self-employed and small firms. - Observer The book is based on a highly visual and participative training event that brings the subject to life. - Accountancy Age
Author Bio
Robert Cinnamon is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, he runs his popular masterclass and in-company training programme Demystifying Financial Management. Brian Helweg-Larsen is a global educator and director of Profitability Business Solutions. He teaches in three languages across five continents and runs the only business simulation used by the Harvard Business School's MBA Programme.