Innovation and Creativity (Fast Track MBA)

Innovation and Creativity (Fast Track MBA)

by JonneCeserani (Author), PeterGreatwood (Author)


Innovation and creativity are the lifeblood of most businesses, but unlocking the potential of the innovative ability of an organization can be a difficult process. Containing tools and case studies, this book is a guide to introducing innovation and creativity into businesses. The text shows how to establish environments that encourage creativity; generate solutions from new ways of thinking; set up conditions that improve the chances of success; run structured innovation programmes; and use customers and external sources to create new perspectives.


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More Information

Format: Paperback
Pages: 160
Publisher: Kogan Page Ltd
Published: 31 Oct 1995

ISBN 10: 0749415932
ISBN 13: 9780749415938