Pitching is about persuasion: radiating positivity, controlling the situation, winning an audience's trust, creating "fierce agreement," and getting them to want to give you what you're asking for. Written not just for a business audience, You Get What You Pitch For will approach the pitch as what it really is: a methodology for building productive, positive, mutually beneficial person-to-person interactions. Pitchman Anthony "Sully" Sullivan and co-author Tim Vandehey weave a lifetime of vivid stories and colorful characters, one-of-a-kind pitchman-lingo, and field-tested pitching techniques into an entertaining, practical, put-this-material-to-work-today user's manual for an extraordinary set of skills that millions of people can use to become the most confident, charismatic and powerful version of themselves. You Get What You Pitch For tackles common, real-life scenarios almost anyone can relate to, from handling disagreements, job interviews, making an important speech, getting funding, going after a promotion, and more.

Anthony Sullivan (Author)
Anthony Sullivan is an English entrepreneur and pitchman best known as the leading spokesman for the OxiClean brand. His production company, Sullivan Productions, Inc., produces TV commercials for consumer products.

Tim Vandehey (Author)
Tim Vandehey is a bestselling ghostwriter and co-author. He lives in Kansas City, Missouri with his wife and daughters