Marketing Your Book: An Author's Guide (2nd Edition): How to Target Agents, Publishers and Readers

Marketing Your Book: An Author's Guide (2nd Edition): How to Target Agents, Publishers and Readers

by Alison Baverstock (Author)

Synopsis

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

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More Information

Format: Paperback
Pages: 256
Edition: 2
Publisher: A & C Black Publishers Ltd
Published: 16 Jul 2007

ISBN 10: 0713673834
ISBN 13: 9780713673838