Marketing Your Book: An Author's Guide (Writing Handbooks)

Marketing Your Book: An Author's Guide (Writing Handbooks)

by Alison Baverstock (Author)

Synopsis

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

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More Information

Format: Paperback
Pages: 160
Publisher: A & C Black Publishers Ltd
Published: 28 Sep 2001

ISBN 10: 0713659653
ISBN 13: 9780713659658

Author Bio
Alison Baverstock has worked in publishing as a marketing manager and publicity controller and now works freelance as a marketing and management consultant. She lectures on publishing courses at City University, London and regularly gives talks on the industry. She is also the author of Kogan Page's How to Market Books - now in its third edition.