Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business (Breakthroughs in Application Development)

Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business (Breakthroughs in Application Development)

by PaulMay (Author)

Synopsis

This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly evolving subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant parties in a company can read to ensure common understanding. Topics include devices, technologies, applications, standards, security, and more.

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More Information

Format: Paperback
Pages: 302
Publisher: Cambridge University Press
Published: 19 Apr 2001

ISBN 10: 052179756X
ISBN 13: 9780521797566
Book Overview: This book provides both business and technological background, context, and direction for mobile commerce professionals.

Media Reviews
'A visionary yet practical book about the mobile devices and applications that are about to change our lives.' Ari Jaaksi, General Manager, Nokia Wireless Software Solutions
'I was impressed by the M-Commerce title ... this book has provided me with some smart ammunition for business planning.' Paul Freeman
'... this book provides a much needed overview ... it certainly appeals to anyone wanting an introduction to mobile commerce ...'. Harry Agius, Computer Bulletin
This book has provided me with some smart ammunition for business planning. -Paul Freeman, Architek Ltd.
This is the first comprehensive overview of wireless business strategies, providing a detailed introduction to the technologies and architecture. Business Horizons