Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

by RogerBlackwell (Author), TinaStephan (Author)

Synopsis

Roger Blackwell and Kristina Stephan, co-authors of "Customers Rule!" and "From Mind to Market", present a look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world's most successful bands, such as the Rolling Stones and Elton John.

$30.01

Quantity

20 in stock

More Information

Format: Hardcover
Pages: 256
Publisher: John Wiley & Sons
Published: 29 Sep 2003

ISBN 10: 0471455172
ISBN 13: 9780471455172