Strategic Management: Corporate Strategy and Business Policy

Strategic Management: Corporate Strategy and Business Policy

by Cliff Bowman (Author), David C . Asch (Author)

Synopsis

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

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Quantity

5 in stock

More Information

Format: Paperback
Pages: 424
Publisher: Palgrave Macmillan
Published: 01 Jun 1987

ISBN 10: 0333387651
ISBN 13: 9780333387658
Book Overview: '...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning

Media Reviews
'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning