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Essentials of Global Marketing

Essentials of Global Marketing

Essentials of Global Marketing

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paperback
Published: 19 July, 2012
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Description

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

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More Details

Type Book
ISBN13 9780273756545
ISBN10 0273756540
Number Of Pages 560
Item Weight 1004 g
Product Dimensions 197 x 266 x 24 mm
Publisher / Reseller Pearson Education Limited
Format paperback
Edition 2nd edition
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Author's Bio

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.

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