Essential Guide to Marketing Planning

Essential Guide to Marketing Planning

by Marian Burk Wood (Author)

Synopsis

Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

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Quantity

6 in stock

More Information

Format: Paperback
Pages: 268
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 31 May 2007

ISBN 10: 027371323X
ISBN 13: 9780273713234