Creating Product Value: Putting Manufacturing on the Strategic Agenda (Financial Times)

Creating Product Value: Putting Manufacturing on the Strategic Agenda (Financial Times)

by Arnoud De Meyer (Author), Avivah Wittenberg - Cox (Collaborator)

Synopsis

The nature of manufacturing has changed. It is not the transformation of components and raw materials into goods which is important, but the creation of value for the customer. Manufacturing therefore has to be looked at in a strategic way.

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More Information

Format: Hardcover
Pages: 224
Edition: 1st
Publisher: Financial Times/ Prentice Hall
Published: 22 Oct 1992

ISBN 10: 0273600222
ISBN 13: 9780273600220