Professional Press, Editorial and PR Photography (Professional Photography)

Professional Press, Editorial and PR Photography (Professional Photography)

by JonTarrant (Author)


Editorial, press and PR photographers need to be able to take a range of interesting and informative photographs - from celebrity portraits to magazine covers, news events, promotional pictures and fashion assignments. Success in these areas requires not just individual flair and skill, but an ability to market those talents in order to win space in publications. Based on the author's own experience of undertaking assignments for national and local newpapers, trade magazines, PR clients and book publishers - this book is a practical guide to the art of 'being professional'.

The book is packed with hints, tips and first-hand advice on the day-to-day running of a business, the equipment you need and how to organise your finances - all the things that professionals might wish they had known when they first started out. Advice on the best way to present your portfolio and how to deal with clients and work to a brief is also given.

Sections on practical technique show the best way to approach a variety of assignments, with suggestions for good composition, what equipment to use and how to get the best results. The examples range from location work, to press assignments, pack-shots, cover pictures, portraits, events and picture stories. The reader is then taken into the studio and shown the principles of lighting and how to control exposure with greater precision than is normally possible in the field.


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More Information

Format: Paperback
Pages: 192
Publisher: Focal Press
Published: 18 Sep 1998

ISBN 10: 024051520X
ISBN 13: 9780240515205

Media Reviews

This title would be a great help to students on photographic courses or anyone who aims to make a living out of any of these three branches of photography.
Author Bio
Jon was previously a freelance press/editorial photographer and has worked on location and in studios for national newspapers, trade publications and multi-national companies.