Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with it

Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with it

by JustinLewis (Author)

Synopsis

Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.

$34.38

Quantity

8 in stock

More Information

Format: Paperback
Pages: 240
Publisher: Columbia University Press
Published: 11 Apr 2001

ISBN 10: 0231117671
ISBN 13: 9780231117678
Book Overview: The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls.

Media Reviews
Very well written and shows that cultural studies and quantitative data are not necessarily incompatible. International Journal of Public Opinion Research
Author Bio
Justin Lewis is professor of communication at the University of Massachusetts, Amherst.