A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

by StephenFenichell (Author), ScottBedbury (Author)

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Format: Paperback
Pages: 240
Edition: Reprint
Publisher: Penguin Books
Published: Mar 2003

ISBN 10: 0142001902
ISBN 13: 9780142001905