Marketing Strategy

Marketing Strategy

by JimBlythe (Author)

Synopsis

This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students' learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice.

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More Information

Format: Paperback
Pages: 320
Publisher: McGraw-Hill Higher Education
Published: 01 Aug 2002

ISBN 10: 0077098420
ISBN 13: 9780077098421

Author Bio
Jim Blythe is a Senior Lecturer in the University of Glamorgan Business School.