Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

by RickPage (Author)

Synopsis

Put your team on top with winning B2B sales strategies and techniques. No longer is being 'a closer the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy . - Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado . How do leading world-class sales and consulting organizations consistently land the big clients and the huge contracts, even in the fast-changing, risk-laden new economy? The world's leading authority on B2B team selling is about to show you.In his runaway bestselling guide to sales excellence, Rick Page reveals the breakthrough selling strategies that have made superstars of thousands of his students. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a proven, six-step process for winning sales opportunities and shows you how to: sell to a prospect's strategic business pain for greater value; qualify the prospect for forecasting accuracy; differentiate your solution to build competitive preference; link your strategy to the prospect's decision-making process; sell to power by finding the key to buyer politics; and communicate your strategy throughout your team.

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More Information

Format: Paperback
Pages: 192
Edition: Reprint
Publisher: McGraw-Hill Professional
Published: 01 Apr 2003

ISBN 10: 0071418717
ISBN 13: 9780071418713

Media Reviews
No longer is being 'a good closer' the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy.
Now In Paperback No longer is being 'a good closer' the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy.
Author Bio

Rick Page founded The Complex Sale, an Atlanta-based company that provides sales consulting and training worldwide.